West Chester University Proudly Unveils New Logo

In spring 2012, concurrent with the strategic planning process, Dr. Greg Weisenstein, president, invited the Marketing Committee to develop a new logo for West Chester University to give WCU’s main graphic image a fresh, updated look.

Several members of the Marketing Committee organized a plan for creating the new design including distribution of a survey late last spring semester to collect input and ideas from WCU’s faculty, staff, students, and alumni.

Over the summer, the responses were summarized and used to define the qualities and traits these constituencies wanted to see in a new logo, as well as the images that best depict WCU. Based on that input, the University’s graphic artists began developing ideas, which the Marketing Committee narrowed down and submitted to President’s Cabinet and the Council of Trustees.

Eventually the logo above stood out from the rest as the overwhelming favorite based on its strength, simplicity, and flexibility of use.

Read more about the new logo and view other versions. 

__________________________________________ 

              

2013-14 WCU Alumni Association Board of Directors Elections 

It's that time of year again! Elections for the 2013-2014 WCU Alumni Association Board of Directors are taking place now through May 24.

Cast your vote by clicking here!